El Toro de Osborne, Torreblanca (Fuengirola, Málaga)
near Santa Fe de los Boliches, Andalucía (España)
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Itinerary description
27 08 2021
El Toro de Osborne
This is a short urban walk of just under 4.5 Km, starting by the roman pillars on the paseo Maritimo opposite Plaza Pedro Cueva, formally known as Plaza San Rafael, where there was a statue like Nelson’s column.
From here you make your way up to Torre Blanca and the famous Osborne bull.
Going back down and going through an urbanisation you will get to Parque Yacimiento Roman site which was discovered in 1987.
There is a bar adjacent to the site (Jazzy Bar).
From here it’s just a short stroll back to the start.
There is about a 65m climb to get to the bull, but nothing major.
There are some lovely coastal and inland views from the summit.
A bit of history about the Bulls.
The bulls were born in 1956 as a straightforward advertisement by Osborne Sherry for their ‘Veteran Brandy’. The bull design was the brainchild of artist, Manolo Prieto and constructed in the workshop of brothers José and Féliz Tejada Prieto.
The bulls, standing 14 metres high and weighing 4,000kg were originally made out of wood, but were changed to metal in the 1960s to better withstand weather conditions. They were painted black with the brand Veteran Brandy written across the bull in red.
In 1994, Spain’s roads department started a crackdown of roadside advertising, putting the Osborne bulls in jeopardy. The Spanish government planned to tear them down, but a public outcry ensued and a ‘save the bulls’ campaign launched.
The bulls had become such an entrenched part of Spanish culture, the government eventually agreed to keep them, but all advertising was blacked out.
Today, from the over 500 original Osborne bulls, 91 remain. The largest amount is 23, located in Andalusia
El Toro de Osborne
This is a short urban walk of just under 4.5 Km, starting by the roman pillars on the paseo Maritimo opposite Plaza Pedro Cueva, formally known as Plaza San Rafael, where there was a statue like Nelson’s column.
From here you make your way up to Torre Blanca and the famous Osborne bull.
Going back down and going through an urbanisation you will get to Parque Yacimiento Roman site which was discovered in 1987.
There is a bar adjacent to the site (Jazzy Bar).
From here it’s just a short stroll back to the start.
There is about a 65m climb to get to the bull, but nothing major.
There are some lovely coastal and inland views from the summit.
A bit of history about the Bulls.
The bulls were born in 1956 as a straightforward advertisement by Osborne Sherry for their ‘Veteran Brandy’. The bull design was the brainchild of artist, Manolo Prieto and constructed in the workshop of brothers José and Féliz Tejada Prieto.
The bulls, standing 14 metres high and weighing 4,000kg were originally made out of wood, but were changed to metal in the 1960s to better withstand weather conditions. They were painted black with the brand Veteran Brandy written across the bull in red.
In 1994, Spain’s roads department started a crackdown of roadside advertising, putting the Osborne bulls in jeopardy. The Spanish government planned to tear them down, but a public outcry ensued and a ‘save the bulls’ campaign launched.
The bulls had become such an entrenched part of Spanish culture, the government eventually agreed to keep them, but all advertising was blacked out.
Today, from the over 500 original Osborne bulls, 91 remain. The largest amount is 23, located in Andalusia
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